Certified PPC Management
While ideally climbing the search engine ranks is best done through organic search engine optimization (SEO), having diverse strategies available in your marketing tool belt only enhances your ability as a service contractor to generate more leads. Helping you generate more leads is the goal with any digital marketing strategy provided by the team at Plumber SEO Now. Among the many tools we provide is managing pay-per-click (PPC) advertising, which vaults your business to the top of local searches. You can find out more about our certified PPC management processes by calling (866) 984-8905.
How Plumber SEO Now Helps With PPC
Pay-per-click (PPC) advertising is a form of online advertising using Google Ads. This type of advertising works much differently from organic SEO. With PPC, your ad appears above organically generated search engine results pages (SERP), and you pay a fee each time someone clicks on your ad. This platform requires you to manage an advertising budget known as Ad Spend to generate your campaign. The team at Plumber SEO Now offers its PPC management services to maximize your campaign and improve your ROI.
Although organic SEO is the best long-term strategy to propel you up the search engine ranks, it can take some time to develop. Incorporating PPC into your SEO strategy, allows you to speed up the process, especially in the short-term. Our Google-certified PPC manager keeps track of your budget and manages your whole campaign to ensure it’s effectiveness. We understand how Google evaluates the quality and relevance of your ads for them to appear in a search. One way Google measures ad quality is through a Quality Score. This means that the highest bidder isn’t always the one that winds up on top of the search page. A good Quality Score can push you to the top of the page even if your ad budget isn’t high. Another way to improve your ads is to use ad extensions relevant to your business like call extensions that allow customers using your site to call you directly from the site.
Optimizing Landing Pages
In addition to evaluating the quality and relevance of PPC ads, Google also measures reactions to your landing page or home page. This is another reason why you want to have a well-designed custom website with unique, quality content. When someone clicks on your ad, the next thing they see is your landing page. You want this page fully optimized so the user converts to a sale. Plumber SEO Now’s team understands the best strategies for landing page optimization. Landing pages need calls-to-action, contact information, and consumer incentives such as offerings of discounts or information on sales. All of these work together to keep the customer engaged and interacting with your site and your business.
Give Us a Call Today
Setting up a pay-per-click (PPC) ad campaign can be an invaluable tool to quickly propel you up the search engine ranks. Your chances to get seen at the very top of a page increase when you use an excellent PPC management team like the one at Plumber SEO Now. Find out more about PPC and our other digital marketing offerings by calling (866) 984-8905.