Why Is Original Content Important for SEO?

Many older websites produced recycled content that was stuffed with keywords. The content wasn’t unique and rarely held a potential customer’s interest. This kind of content also no longer works well with Google’s current search algorithms. Those algorithms change constantly. Google responds better to fresh content, and so will prospective customers. When you get a custom website designed by Plumber SEO Now it will contain fresh, relevant content that your customers will care about. They’ll be informed by it, stay on your site longer, and will be more likely to elect to use your services. You can learn more about our content writing and other digital marketing services by calling (866) 984-8905.

Why is original content important?

When it comes to on-page SEO, you need to have original content on your site. First and foremost, customers want to read something new. They prefer not to read the same things over and over on every site they visit. They want to know what makes your company different from the hundreds of others in your area. They want to know why they should spend their money on your services or products. Here are more reasons you want your site to have content people haven’t seen thousands of times before:

• Local search rankings will improve: The better your content is, the more visible your page becomes in search rankings. Good content that features expertly crafted SEO like strong, well-placed keywords, will quickly improve your search engine results page (SERP) ranking. 
• Establishes your credibility and authority as a service contractor: When you are providing a service such as pipe leak repair, people want to know that you know what you’re doing. They want to know who you are, what you value, and what you do. Good content shows off your brand and business and gives you credibility and authority as a contractor. 
• Improves chances of information getting shared by others: People want insightful information, especially from experts in their industries. If you post a blog that shows someone how to keep their pipes from bursting in a freeze, for instance, and what you’ve shared actually helps, that post may be shared and lead to new prospects coming to your site and using your services. Sharing information across platforms like social media or business listings is a great way to generate leads.

What is bad content?

In terms of marketing and SEO, bad content is content that’s recycled and repeated, over and over and over on site after site after site. It’s pages stuffed randomly with keywords, written with the hope that somehow Google’s algorithms will pick them up and begin ranking your site at the very top of search pages. These are the keywords everyone else has written, too, and stuffed on their pages with the same hopes. It’s the way SEO was done in the beginning. And it’s the kind of thing Google no longer tolerates. It’s the kind of content that won’t allow you to leapfrog your way to the top of local searches. 

Bad content is also simplistic, poorly written, and poorly researched. It provides general information that anyone might know about a service or a particular topic. It might even be incoherent and might have several basic grammatical errors in it that makes it difficult to read. It will often be poorly researched and probably have a lot of misinformation in it. 

When you choose Plumber SEO Now as your digital marketer, you can rest assured you won’t get bad content. Our in-house writers are all professional writers with years of experience. They will research your industry and your service area so they can create original content for your website. When someone reads their content, they’ll be informed and more likely to choose you for services. Moreover, they learn and receive continuous training on the best SEO methods and strategies to ensure your content helps your site climb the ranks of local Google searches. Some of these strategies include researching keywords people currently use and strategically locating them within the content on relevant pages or making sure the services you offer are keyed to your location.